Ford's new "Keep It Simple Plan"
"Ford Motor Co. became the second of the Big Three automakers to jump back into the discount game with a program that knocks thousands of dollars off the price of some vehicles...The announcement also comes two days after General Motors Corp. announced its "Red Tag" discount, which allows buyers to pay a fixed maximum price advertised on the Internet and on red tags at dealerships. Both programs end Jan. 3.Ford's plan has a similar no-haggle aspect. Under the "Keep It Simple Plan," customers are given one consistent, maximum price that will be printed on vehicles' window stickers. The sticker will show how that price differs from the manufacturer's suggested retail price. It also will add any cash incentives that are being offered on the vehicle.
For example, Ford said, the MSRP for the 2006 Ford Escape sport utility vehicle is $20,685. Ford's "Simple Plan" price is $19,794. Ford also is offering $2,500 cash back on the Escape, so the maximum price any buyer should pay is listed as $17,294. "
Source: MSN Ford Unveils New Auto Incentive Program
Posted on 11/16/2005 09:31:00 PM
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