J.D. Power study cites FordDirect Build & Price App as Best Practice

J.D. Power and Associates released its semi-annual Manufacturer Web Site Evaluation StudySM, which measures the usefulness of auto manufacturer websites during the new-vehicle shopping process.


The study cited our Build & Price 2.0 application as a best practice and example of innovation and creativity in meeting consumer's shopping needs on the web. J.D. Power commented that the ease of use of the payment calculator, the integration of monthly payments on option features, and the display of inventory on all pages, were all leading practices that differentiated Ford above the competition.

Posted on 2/13/2009 04:20:00 PM



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