Top Social Automotive Brands

From the Cluetrain Manifesto: Markets are Conversations
Historically, the authors state, the marketplace was a location where people gathered and talked to each other: they would discuss available products, price, reputation and in doing so connect with others ... The authors then assert that the internet is providing a means for anyone connected to the internet to re-enter such a virtual marketplace and once again achieve such a level of communication between people. This, prior to the internet, had not been available in the age of mass media ~ Wikipedia
"They" seem to be something that are relatively difficult to measure: Conversations. However, here's a BuzzStudy that attempts to measure a company's ability to "gather and talk". Our conversations at twitter, YouTube, Delicious, Scribd, Flickr and theFordStory.com mark only part of Ford's efforts. Hopefully, we'll continue to improve in this area.

Posted on 5/07/2009 03:47:00 PM



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